3 Ways to Monetize Your Website and Fulfill Your Ad Inventory by the End of...
Yikes! It’s the end of the month and your ad inventory fill rates are not quite as high as you’d like them to be. You could accept that it’s going to be a slow month for ad revenue, or you could fight...
View Article6 Tips for a Stickier Website When You Monetize Your Website
Are your users sticking around? That’s how you know if you have a “sticky” website. It’s the opposite of a bounce (somebody who visits your site and leaves right away), typically measured as average...
View Article5 Ways to Increase Your Website’s Visitor Loyalty to Monetize Your Website
If you’re looking to monetize your website, one of the best ways is to get people visiting again and again. After all, people rarely buy products on their first visit to your site, and if you’re...
View Article5 Tips to Make Mobile Work + Adidas case study
Mobile advertising is a great way to monetize your website on tablets, smartphones and other mobile devices. In fact, mobile traffic is set to overtake desktop traffic this year. However, when it comes...
View ArticleReduce Wasteful Pay Per Click with Broad Match Modifiers
When it comes to pay per click advertising, it’s well known that broad keywords tend to generate more traffic. In fact, one-third of Google ad clicks and conversions come from broad match keywords. But...
View Article5 Interesting Ways to Monetize Your Website
Monetizing your website doesn’t have to be all sponsored posts and PPC advertising. In fact, there are plenty of exciting and underused ways that you could potentially make money from your site. If...
View ArticleHow to Reduce the Bounce Rate on Your Website
Imagine this: You’ve invested time, money, and a little heart and soul into developing a website that you’re really proud of. The site has all the copy, forms, plugins, and media you need to start...
View ArticleDisplay Advertising: Design Can Make It or Break It
By Jordan Bell, Marketing Manager at Advertise.com They say a picture is worth a thousand words—but are they the right words? When choosing images for your display ads, many marketers use a “draw from...
View ArticleLittle Pain, Much Gain: Fitness Advertising for the New Year
By Jordan Bell, Marketing Manager at Advertise.com The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get...
View ArticleWhen Words Are All You Have: 3 PPC Ad Copy Philosophies
When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues. What does this...
View ArticleWhat’s the Point? A Guide to Ad Conversions
Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting...
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